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ANALYTICS AND REPORTING
01
REVIEW
Internet marketing can be a challenging journey, with many businesses experiencing more failures than successes. However, failure is an opportunity for learning and improvement, and should not be viewed as a negative. By reflecting on successes and failures in social media, online ads, and email marketing, businesses can gain valuable insights to make improvements and increase engagement.
To do this, businesses need to review their analytics in these three critical areas, and identify what marketing activities produce the best ROI. It's important to focus on both wins and losses, and weigh the pros and cons of each outcome. By reverse engineering both successes and failures, businesses can gain more insight and make informed decisions about what to do next. Ultimately, trial and error is an inevitable part of internet marketing, but businesses can save time and effort by learning from others who have already made mistakes and can help them hit the target.
02
RESEARCH
Market research is essential for small businesses to save time and money. Researching competitors' social media can provide valuable insights into what works and what doesn't. You can create a list of companies, find their social media profiles, and observe what they're doing on various platforms. It is crucial to get crystal clear on your audience to determine how to approach your market and what triggers them to buy.
While researching competitors, the goal is not to copy what works but to incorporate what you learn into your larger gameplan. Keep track of notable competitor profiles and posts in a simple spreadsheet. By understanding your customers' location, interests, age, problems, pain points, etc., you can create a more effective strategy to acquire them. The goal is to target specific audiences rather than firing at everyone and hoping something hits.
03
STRATEGIZE
A solid brand strategy consists of two main components: brand identity (mission) and messaging. The mission is what you want your audience to feel, and messaging is what they will receive. To avoid confusing your market, both require cohesiveness. To determine your brand's mission and messaging, ask yourself basic questions like what your business purpose is, its personality, core values, and unique selling proposition. Being clear on these will help you connect with your audience and maintain congruence in everything you do.
Creating a clear brand strategy is essential because it takes many "touches" for a consumer to decide to do business with you. Your messaging should effectively communicate what you're all about to help customers decide if you're a good fit for them. If you're unclear on your mission and messaging, your customers will be too, leading to confusion and tune-out. When you integrate your messaging and mission into everything you do as a business, it helps you be clear and concise in every move you make, making it easier to connect with your audience.
04
GAMEPLAN
To create an effective marketing plan, it's important to identify specific goals and track relevant metrics that lead to sales. This requires consistent statistical reports and the use of tools such as Hootsuite or spreadsheets to watch incremental results. While metrics like "likes" and "shares" are often considered vanity metrics, they can provide valuable insight into customer engagement.
Once key metrics are identified, the next step is to put together a plan by answering simple questions. It's important to note that while not all questions may have answers at first, a 30-minute strategy session can provide more clarity.
05
CREATE
The content of your business is important as it is the first and last thing people see before taking action on your offer. To create an omni-channel presence, it's important to curate content that suits the platform or medium being used. To be successful on social media, companies should focus on 2-4 channels that fit their business and consistently use them. Each platform has its own unique features, including profiles, posts, and content types. Regardless of the platform or content type, content should be created with the desired action in mind and delivered in a way that viewers will enjoy and engage with.
To effectively create and distribute content across social media platforms, it's important to understand the unique features and functionalities of each platform. This includes knowing how to create and optimize profiles, as well as the various types of content that can be shared, such as posts, stories, reels, IGTVs, and shops. Additionally, it's crucial to keep in mind the end goal of your content and the action you want your viewers to take. Whether you're aiming to educate, entertain, or inspire your audience, creating content that resonates with them and encourages engagement is key. By taking a strategic and informed approach to content creation and distribution, businesses can build a strong social media presence that effectively promotes their brand and drives sales.
06
ENGAGE
To turn your content into paying customers, you need to engage with your audience. Creating attention-grabbing images and videos is a good start, but you also need to connect your content to the purchase. Remember that people want meaningful exchanges and relationships, and they don't like feeling marketed to. To engage with your audience, you should think about how you can help them, make them feel special, and encourage them to come back. Offer suggestions rather than sales, and value every interaction. Once you have highly engaged followers, they will help you get more.
Overall, engaging with your audience is crucial to monetizing your content. Don't stop after creating and distributing your content. Instead, think about how you can create a conversation with your audience and build a relationship with them. This requires creating great content, connecting it to the purchase, and making your audience feel special. When you achieve this, your audience will be more likely to support your offers and help you grow your following. Remember to value every interaction, and don't give up if it takes time to build engagement.
07
OPTIMIZE
The final step in building a profitable social media presence is to track metrics and make data-backed changes through optimization. Even areas that seem to be working well should be improved upon. Constantly refer to statistics and audience insights and make small trackable changes through split testing. The key is to improve anything you can over time by tracking data and making continual adjustments.
Remember that optimization is an ongoing process, and what works today may not work tomorrow. Social media is constantly evolving, and your audience's preferences and behavior can change over time. That's why it's crucial to stay up-to-date with the latest trends and best practices in social media marketing. Keep an eye on your competitors and see what's working for them. Experiment with new ideas and approaches to see what resonates with your audience. By continually optimizing your social media strategy, you can maximize your ROI and stay ahead of the competition.
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As a business owner in this current economy, you may be struggling to find ways to grow your business and reach new customers. You may feel overwhelmed or unsure about marketing strategies and are seeking a reliable and trustworthy partner to work with.
You know that in order to stay competitive in your industry, you need to constantly adapt and innovate. But with so many options available, it's difficult to know which marketing strategies will work best for your business. You may feel frustrated by the lack of results you're seeing from your current marketing efforts, and worried that you're falling behind your competitors.